Student Project
Awareness Poster
Adobe Illustrator, Photoshop
"No Revival" is an awareness campaign created to bring attention to a few of the species that are facing extinction due to the irreversible effects of habitat loss due to urbanization. I focused on creating an impactful series of posters that connect nature with the digital world.
The campaign takes the format of the World Wildlife Fund’s simple yet impactful approach to PSAs. The animals are slowly blacking out with enlarged video game hearts above their heads. Accompanied by small phrases that state the harsh reality of extinct species.
With video games becoming a massive part of society, this ad targets the demographic of gamers who will recognize this reference and the severity of the issue. Video games can transport people into different worlds, but this can leave them misinformed about what’s happening in their world. Unlike virtual worlds, there is no second chance.
This campaign creates a sense of urgency about the destruction of habitats by deforestation and urbanization, leaving many beloved species vulnerable and on the brink of extinction.
RECOGNITION
Gold Student ADDY –– American Advertising Federation
Integrated Advertising Campaign, 2025
Student Judge's Choice Award –– American Advertising Federation
Integrated Advertising Campaign, 2025
