Student Project
Brand Campaign
Adobe Illustrator, Photoshop
The Forever Levi’s campaign aims to rekindle the inner light within middle-aged and older adults with vibrant imagery and confident messaging. For this campaigned, I gathered adventurous imagery of older adults and created a campaign message to match Levi's bold and fun brand identity.
Aging is a beautiful gift, but society has given it negative connotations, causing many to believe their dreams are unattainable once they reach a certain age. This campaign begs to differ! There is more to being 50+ than retiring and becoming a grandparent. Hence, this campaign's leading tone and style are adventurous and encouraging.
The Forever Levi’s campaign also highlights the longevity of purchasing Levi’s jeans. Ina world of revolving trends, a high-quality pair of blue jeans will never go out of style.
Levi’s has provided timeless pieces for 151 years, and the target audience wants to ensure they are spending money wisely, so mentioning Levi’s 100% cotton garment supports the “forever” messaging of the campaign due to it having a better lifespan than low-quality fast fashion clothing made with microplastics.
